Little Bit of Green

If you are in the market for a 40-inch (102cm) LCD television as either an upgrade or new addition, the KDL-40EX503U would be a fine choice, with its popular size, outstanding features and very good price in the low £700s in most UK outlets.|If you are trying to choose a 40-inch (102cm) LCD television for upgrade or as an additional room appliance, the KDL-40EX503U should make a winning choice with its popular form factor and outstanding features, not to mention its attractive price in the vicinity of the low £700s at most UK stores.|If you are looking for a 40-inch (102cm) LCD television to upgrade from older technology or to add to your room decor, you can’t lose with the high performance KDL-40EX503U with its popular size and good price in the low £700s at most outlets in the UK.}

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The KDL-40EX503U combines excellent performance from cutting edge technologies with impressive style and elegance to bring unsurpassed viewing experience in any room or lounge.

The KDL40EX503U LCD TV has a rich collection of features that include:
* Full HD Panel
* 100Hz Motionflow technology
* Bravia Internet Video
* 24p True Cinema technology, and
* Built-in Freeview-HD receiver.

The integrated Freeview-HD tuner is subscription and contract free. Just connect your TV to an aerial and begin watching digital and HD Freeview television channels right away. It’s good policy to check first if Freeview-HD broadcast is available in your place.

The full HD panel is designed to display 1080p picture quality at the set’s highest resolution, for unmatched viewing of Blu-ray movies as well as high definition TV programming and console games.

Full HD 1080 entirely reproduces the picture exactly as transmitted, yielding the ultimate high-definition viewing in terms of excellent detail and clarity.

The technology in the Bravia ENGINE 3 puts out pictures with very good contrast and impressive details as well as colours and realistic tones. You can enjoy the same high quality viewing even if the source comes in just conventional Standard Definition (SD) and not High Definition (HD).

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A big part of the Bravia’s great picture performance is accounted for by 100Hz Motionflow technology, which doubles the output signal to yield twice the number of frames per second for much smoother scenes especially in fast action sequences.

Use your Bravia Internet Video to wirelessly access video sharing web sites such as YouTube. And with easy connectivity to multiple devices via DLNA and four HDMI ports, Bravia Sync and XrossMediaBar, you get unmatched sourcing of varied multimedia content, from a wide array of compatible still and movie cameras to disc players and USB storage devices.

The fine viewing experience is completed by beautiful sound from S-Force Front Surround audio technology and good TV speakers.

Bravia Internet Video is your gateway via broadband to a world wide web of online information, news and entertainment content, using just the TV set without leaving home. Add your favourite online clips into your bookmark for sharing later with family and friends. The Sony Bravia KDL40EX503U is Wi-Fi ready, thus helping to avoid needless cable clutter by seamlessly connecting to the wireless home network.

This model also has the intelligent Ambient Sensor to automatically adjust the backlight for optimal picture setting in accordance with the ambient illumination conditions in the room.

DLNA technology enables you to connect your Bravia TV to various technologies using USB Media Player, from camcorders and still cameras to laptops and MP3 players, including USB Memory Sticks, no matter where they are scattered at home.

Bravia Sync enables you to command other Sony devices using your Bravia TV remote control.

Cinema Mode allows movies to be shown as faithful to the director’s intentions as possible, reproducing colours and tones, lighting and contrast as originally planned.

With its elegant presence and sleek profile, not to mention high performance, the Sony Bravia KDL40EX503U truly delivers excellent value for money.

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